Google may also rank you for phrases you don’t necessarily want.
In fact, the better your search engine optimization, the more likely your business will show up within Google My Business results because Google favors relevant, helpful and valuable search results and weighs sites with good SEO more heavily than others. When they search in Google, results include both Google My Business listings and website pages. A properly optimized website is extremely important to ensure your business is visible when and where customers search for your products and services. The above example demonstrates why Google My Business is not a substitute for a search engine optimization strategy, but a compliment to it. So, if you type in “plastic manufacturer” your search results will include local Google My Business listings alongside websites that rank highly for those keywords. This is weighted more with terms like “restaurant” or “hospital,” but Google has begun to list anything it can easily identify as a location or business with related Google My Business listings. Second, its search engine optimization algorithms identify terms Google thinks you might want localized results for. It’s the same technology used in driving navigation apps including Google Maps and Waze. If you are using Google on Desktop, it uses an IP address, but if you are searching on mobile, it knows your longitude and latitude and can pinpoint your exact location. After that, six listings were nearby locations in Google My Business. Here’s the catch – note on our general “Italian Restaurant” search example, we said only the top three hits were national. But if we search for “Italian Restaurant Hartford CT” the first listing is a site that has been optimized for that phrase, and the rest are Google My Business listings.
At least one of the categories must be an established Google classification, but the other four can be customized.įor example, if we searched for “Italian Restaurant” the first three listings are for national chains. Pick five phrases that describe your industry and focus, and Google will list you in that category. Similar to the old yellow page listings, these categorizations aid customers in finding your products and services. Move Over Yellow Pagesīesides indicating where your business is located, one of the benefits of Google My Business is it gives you the ability to select five categories to affiliate with your business listing. For companies with one location, or many facilities, there are many benefits of utilizing Google My Business, including helping to elevate your visibility within the vicinity of your physical locations.
#Google my business seo free
This free tool helps businesses create and manage their online presence within Google – the largest search engine in the world – within their search engine and maps applications.
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